Monday 2 May 2011

Moving on up.

So a season that started with Saints losing at home to Plymouth, finishes with us winning the return fixture (delayed through international call ups for Plymouth) and effectively winning promotion back to the Championship.

This season is our 125th anniversary and we lost our owner Marcus Liebherr when he died at the beginning of the season, which is the sad part of the promotion as no one would have been happier to see us promoted than he would have been. The pictures of him taking photos of the players with the trophy at Wembley last season, when we won the Football League trophy, will always be treasured by Saints fans. Although he was only with us for a season, he was much loved in that short time.

Anyway, a fantastic achievement and who knows this time next year we could be celebrating our return to the Premier League.

Aisle of plenty

Advertising has always fascinated me. Over the years it has changed considerably from print media and ITV, to the web site and more TV channels than you can ever watch.

Most advertising is wall paper, there but not seen in any detail. Occasionally a TV advert would strike a chord and some brands (e.g. Heineken, Mars bars, Coke, Gocompare.com and comparethe market.com ) are known by their adverts or strap lines. TV adverts are designed sometimes to be so bad that you remember them for that reason.

While they always try to sell you their product or service, some advertising now appears to have a second aim, that is to get you to go to their website or Facebook page. Which is pretty obvious as that has a much better chance of closing the deal as you can study the target detail.

It's the change of website to Facebook page as the targeted destination that I find most interesting. Some firms are now actively seeking you to go to a page on a corporate website to find their page. That firstly puts Facebook in a position of strength as in  part "the web" is becoming Facebook. Secondly it means that once you go to that Facebook page all it seems to do is direct you back to the company website!

What I actually think it means is that advertisers understand that increasingly we are all watching adverts with one eye while reading Twitter or Facebook with the other and it's far easier to get some one to go to part of the website that you're already on, than come off of it (or open a new tab).

Sunday 1 May 2011

The final countdown

So here we go, two games left, four points to be certain of promotion back to the Championship. In fact because our goal difference is so much better than our only challengers, Huddersfield, then actually three points should be enough.

We have played very well of late winning our last three games but so have Huddersfield so we remain locked on the same number of points.

We have one  advantage however, we have a vital game in hand, which we play tomorrow afternoon against Plymouth Argyle at their ground. If we win we are effectively promoted, if Plymouth lose they are relegated, so it's a real "six pointer".

If we do lose then, our last game is at home against Walsall, who also can still be relegated, so they will also have everything to play for. We never do it the easy way!

It's been a good season but for it to be a great season, we need those three points.

Beautiful country

 David Batt (no relation to Mike!) is better known as the artist David Sylvian. I use that description deliberately as besides being a singe...